1727Told to him by his father, “it was about trying to get your message across without letting people down,” he says in his audio clip. “It was about nuance, more about what you left out than what you put in.”

Our subject describes his dad as an “honest, God-fearing man who wouldn’t want to be telling lies. I think it’s probably stuck with me because I’m in PR and sometimes what we do is very much about telling stories, and sometimes telling different stories, and sometimes telling parts of stories. And that’s the key thing, I think”.

This SOTM was taken at the Merceica offices in Camden, London, UK.