2071“So when I was in the sixth form I learned that I was on the shortlist for being head boy of the school. One of my teachers had put me forward for this. However, the headmaster intervened and told me this.

“This was quite a shock to me because I’d always thought of myself as being quite a good boy, really. But clearly he’d decided he wasn’t going to entrust the reputation of the school to me. So ultimately, I didn’t become head boy and they went with the safe option. Not half as much fun, but the safe option.”

Our subject Jon Clements has his own PR website.

Taken at a meeting of the Social Media Café in Manchester, UK.