1218He and a friend were playing a computer football game, upon which rested a £15 bet. His team lost to a last-minute goal which, he claims, should have been disallowed for a foul.

“While we were sitting there, totally upset (as the winners celebrated wildly) my victorious friend looked at me and said this,” he explains in his audio clip. Taken in the offices of Holler digital agency in Clerkenwell, London.